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Basic graphic elements

Lettering and numbers Visuals are great, but without words to accompany them they can become very puzzling. Don’t overuse your visual vocabulary – if necessary, write things down. The two most important things are to make your writing legible and embellish it when you have time. Don’t forget to combine uppercase and lowercase letters and

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Composition

Composition Composition helps to structure content and thus makes it visually more appealing. No matter if in classical art, photography or simple graphics on flipcharts and websites, those rules help to understand the fundamentals of visual alignment. Some of the most frequently used composition rules are: symmetry, rule of thirds, golden ratio, sectors and visual

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Colour wheel

Color wheel A diagram which constitutes an organisation of colour hues in a circle. It shows relationships between primary, secondary, and tertiary colours. Primary colours are: red, yellow and blue situated at three equally spaced points of a circle. The corresponding secondary colours are: green, orange and purple. Intermediate colour hues represent colour mixtures. The

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Perspective

Perspective First draw a shape. Then draw a straight line that will be your horizon. Draw a point on the line (vanishing point). Draw lines connecting the corners of your shape with the vanishing point. Now define the ends of the shape with vertical lines. When you are done, erase all unnecessary lines. Used for: illustrating depth on a flat

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Shading and volume

Shading and volume When you are done with basic elements, you can try shading and volume. It attract attention to certain parts and adds depth and contrast to your content. It makes your picture look ten times better with just few additional lines that represent shading and give some volume to your elements. Used for:

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