2.1.1 What is social media?

Social media = “forms of electronic communication (such as Web sites) through which people create online communities to share information, ideas, personal messages, etc.” (Merriam-Webster’s Learner’s Dictionary)

Young people discovered social media first. But now also adults can’t imagine life without social media. It became our way of communication, branding ourselves through online personas, building online communities and just spending free time. Whether it’s Facebook, Google+, Instagram Snapchat or some other social media app, it is slowly but firmly incorporating into every aspect of our lives.

The Rise of Social Media (Ben Brommell)

“Social networking is the practice of expanding the number of one’s business and/or social contacts by making connections through individuals.” (Whatis.com)

Social Networking in Plain English(Common Craft)

You’re asking what is the difference between Social media and social networking?

To make it simple social media is the way to connect (more of a one-way communication) and social networking mean building relationships (two-way communication).  Read more about the difference in a blog of Fauzia Burke at Huffingtonpost.

jess3_briansolis_conversationprism4_web_1280x1024Source: Brian Solis & JESS3

If you are new to the field of social media, we recommend to check out online dictionaries:

2.1.2 Social media in numbers

Every year the number of social media users is increasing and Statista is predicting that in the year 2020 the number of users will increase from 2,14 billion to almost 3 billion people.


There are so many different social media and last few years Facebook is the most used one.


And with that many people online and with the consideration that an average human spends 1.72h online, no wonder facebook and other social media is one of the biggest sources of information these days.

The Social Media Revolution 2016 (Click-Thru Consulting)

2.1.3 Changes (in everyday life, worldwide, future)

Changes in everyday life

With a regular use of social media, many aspects of everyday life changed. First of all, we changed the way we communicate. It would be completely unheard if you would leave in the middle of a telephone conversation, but it is completely normal to leave while chatting and respond the next day. With different communication, styles came also changes in socialization process and community building styles.

How Social Networks Have Changed The World! (Alex Moore)

Worldwide changes

Modern technology has brought us many things: from easy access to information and quicker communication to increasing loneliness, from improving our productivity and efficiency to job losses and it made so many changes that sometimes it is hard to point a finger and decided whether we benefited as a society or it just brought us new problems in with that changed reality. But for sure it had a direct result in the availability of enormous quantities of data. Availability of big data is influencing the way we think and study and extracting knowledge from it will become more and more important.

Did You Know 2016 (mesjms)

Big data = “an accumulation of data that is too large and complex for processing by traditional database management tools” (Merriam-Webster’s Learner’s Dictionary)

“Modern technology is simply an advancement of old technology, the impact of technology in modern life is unmeasurable, we use technology in different ways and sometimes the way we implement various technologies ends up harming our lives or the society we leave in. What we call modern technology is technically not so new in most cases.”  (Use of technology)


As the previous video said, we are currently preparing students for jobs that doesn’t exist jet, using the technology that hasn’t been invented jet in order to solve problems we don’t know they are problems jet. So the only thing we can really predict for future is that we have no idea what to predict. We can only guess about new trends that are coming.

Social Media Trends for 2016 (MtoM Consulting, LLC)